Sales Training

Focusing on the Customer Brings Success

At the foundation of some of the country's most successful global sales organizations is the classic Vital Learning sales program, Customer-Oriented Selling (COS). COS provides your sales professionals with powerful consultative, nonmanipulative skills and strategies for successfully navigating the sales cycle.

Advanced sales training in Account Strategy and Sales Manager Training in Coaching for Results build upon those skills, while telephone prospecting and qualifying gives rationale to and skills for that process. The Sales Skill Builders Online training allows for individually focused training in specific areas.

For a general overview PDF of the entire program. Click Here

Sales Training Modules Include:

  • Customer-Oriented Selling.
  • Telesales and Service Series Online.


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Customer Oriented Selling

Customer Oriented Selling

Customer-Oriented Selling (COS) teaches consultative process for developing understanding and agreement between the customer and your salespeople throughout the sales process. It's a logical, nonmanipulative approach that works. COS develops proven selling skills while teaching your salespeople to be responsive consultants–individuals sincerely interested in helping to achieve the business objectives of their customers, with your products and services.

Course Length: Classroom: 16-hours
Classroom Participant Manual: Request Preview

Telesales and Service Series Online

Customer-Oriented Selling

The Vital Learning Customer-Oriented Selling (COS) course teaches a consultative process for developing understanding and agreement between the customer and sales people throughout the sales process. Learn how to build successful business relationships by helping customers achieve both their business and personal objectives.

Course Objectives
The overall objective of COS is to improve your sales productivity and results of your selling efforts through greater effectiveness in planning and conducting sales calls. To achieve this COS:

  • Emphasizes sales success through a focus on the customer, the customer’s situation and the customer’s objectives.
  • Combines skills with an understanding of sales processes and the dynamics of customer decision-making and sales actions.
  • Provides critical communication skills for use in building partnerships with your customers.
  • Provides knowledge that helps you think strategically and responds effectively to each unique customer.

Course Length: Online: 1.5- 2-hours
E-Learning Portal: $49

The Incoming Sales Call

The relationship representatives establish in the first few seconds of the customer's call will dictate their chances of success. The first words out of their mouths are the most important part of the whole customer interaction. In the first few seconds, they'll establish whether they and the organization they work for are professional and responsive to their customers, or not. Representatives want to provide the customer with service, but they also want to look for opportunities to provide products or services to the customer. In this course they will learn what they can do to help make sure the conversation and the relationship with the customer get off to a positive start. They will also learn how they can make the transition from taking an order or providing a service to a sales conversation.

Course Length: Online: 1.5- 2-hours
E-Learning Portal: $49

Making Customer Recommendations

The recommendation begins where the discovery leaves off—with a clear consensus about the customer objectives. Representatives are not selling products and services, they're selling "solutions" that can help the customer reach his or her objectives. The final "confirming question" to the customer in which the representative and the customer agree that they have understood the customers' objectives correctly is the foundation for their recommendation. In this course, your representatives will learn the four-step recommendation process which is an essential part of customer interactions.
Course Length: Online: 1.5- 2-hours
E-Learning Portal: $49


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